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Creating a Frictionless Leasing Experience

by Manjit Sohal 2 min read October 11, 2023

Signing new residents is not just about offering the right apartment home at the right price.

Granted, that’s obviously a huge part of the equation, but operators also need to provide prospective residents with a seamless shopping and leasing experience. If potential renters encounter any friction or hardships during this time, they are likely to take their home search elsewhere.

Today’s prospective renters want to be able to tour and gather information about apartments on their own time, and they want a quick “yes” or “no” after completing their lease application.

With that in mind, automated income and employment verification – among other tools and solutions like self-guided and virtual tools, chatbots, and automated form fills, is one of the main features and technologies operators should consider implementing if they haven’t already done so, to ensure we are meeting the renter where they are.

Automated verification of identity, income, assets and employment

For leasing managers, automated technology eliminates the need to manually collect the documents required to verify a prospect’s self-reported information, which can be a tremendously time-consuming task that extends the overall leasing timeline and increases the exposure due to unoccupied units. Automated verification also reduces the opportunity for bad-faith applicants to submit fraudulent documents related to their financials or employment history.

The best part about verification is the variety of options available; leasing managers can pick and choose verification options which meet their needs without breaking the tenant screening budget. Experian has multiple verification solutions and use cases to compare which one may work best for your community.

The Experian difference

To learn more about our suite of rental property solutions and ways we support the tenant screening process with data-driven insights, and verifications, please visit us at www.experian.com/rental.

This article was originally published on MFI. Read more on MFI for a detailed look at additional tools and technologies operators should consider.

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In one case, a single individual funneled over $17 million to a foreign operation. These weren’t obvious scams. The candidates passed interviews. They cleared checks. And that’s exactly the point. For background screening and verification providers, this shift presents both a challenge and an opportunity. As candidate fraud becomes more sophisticated, your clients are no longer just looking to verify records – they’re looking to trust identity itself, and they’re looking to you to help them do it. The assumption that no longer holds For decades, hiring has relied on a simple premise: verify the records, resume, and you can trust the candidate. That model worked when identity was easier to validate in person. But in today’s digital-first hiring environment, identity can oftentimes be asserted, not proven. At the same time, identity-based fraud is accelerating. Synthetic identity fraud alone accounts for billions in annual losses, and employers are increasingly encountering candidates whose identities are far more difficult to validate than their resumes. This creates a critical disconnect: Organizations are still verifying records, but those records may be tied to identities that were never legitimate to begin with. Increasingly, they’re turning to their screening partners to close that gap. The reality of candidate fraud 31% of employers have interviewed candidates using a false identity Only 19% feel confident they can detect fraud in hiring 1 in 4 companies report losses of$50K+from fraudulent hires Why candidate fraud is getting harder to see The nature of candidate fraud has fundamentally changed. At one end of the spectrum, companies are still dealing with candidates who falsify resumes, costing businesses time and money when the truth comes to light later. But at the other end, the threat has escalated dramatically. Coordinated fraud rings are now using stolen identities and AI-assisted interviews to place individuals into remote roles, sometimes without ever revealing their identity. And this isn’t slowing down. According to Gartner, by 2028, 1 in 4 candidates could be fake, driven by AI, remote hiring, and identity manipulation. For screening providers, this introduces a new level of complexity. The challenge is no longer just delivering verified records; it’s helping clients surface risks that traditional screening processes were not designed to identify. What traditional screening still gets right None of this diminishes the importance of pre-employment screening. Verifying employment history, education, and background remains a critical part of responsible hiring, and it should. But even the most thorough screening process is designed to answer a specific question: Do the records align with the identity provided? What it does not answer is the question that matters most now: Is that identity real? That gap between record verification and identity validation is where modern fraud operates. And it represents an opportunity for screeners to expand their role from record validation to helping enable stronger identity confidence. The cost of believing everything is working When fraud moves through the hiring process undetected, the consequences aren’t always immediate, but they can be significant. There are financial risks, compliance exposure and potential access to sensitive systems. But there’s also a more subtle —and often overlooked — impact: The assumption that existing processes are working as intended. When fraudulent candidates pass through screening, it reinforces confidence in processes that may not be equipped for today’s threat landscape. Over time, that false sense of security can become a vulnerability. 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Candidate fraud isn’t an edge case anymore. It reflects a broader shift in how identity works in a digital world. And while traditional screening remains essential, it may not be sufficient on its own. Because if identity is uncertain, every subsequent check is built on unstable ground. But when identity is established earlier in the process, everything that follows becomes more dependable. Don’t just verify the candidate records, verify the identityLearn how Experian helps screening providers embed identity verification at the start of the hiring journey to help detect candidate fraud earlier, reduce risk, and strengthen screening outcomes.  Explore Experian’s Fraud Prevention Playbook for Pre-Employment Screening FAQs

by Kim Le 2 min read March 26, 2026

U.S. rental housing market outlook 2026: Analyze elevated mortgage rates, rental supply constraints, affordability pressure, and rising fraud risk. Discover how data analytics, rent reporting, and digital income and employment verification help property managers reduce risk, improve screening accuracy, and make smarter, faster leasing decisions.

by Manjit Sohal 2 min read March 2, 2026

  Experian Verify is redefining how lenders streamline income and employment verification; a value clearly reflected in Marcus Bontrager’s experience at Freedom Mortgage. With access to the second-largest instant payroll network in the U.S., Experian Verify connects lenders to millions of unique employer records, including those sourced through Experian Employer Services clients, delivering instant results at scale. This reach enables lenders to reduce manual processes, accelerate loan decisions, and enhance the borrower experience from the very first touchpoint. Unlike traditional verification providers, Experian Verify offers transparent, value-driven pricing: it charges only when a consumer is successfully verified, not simply when an employer record is found. As lenders navigate increasing compliance requirements and secondary market expectations, they can also rely on Experian Verify’s FCRA-compliant framework, fully supporting both Fannie Mae and Freddie Mac. Combined with Experian’s industry-leading data governance and quality standards, lenders gain a verification partner they can trust for accuracy, security, and long-term operational efficiency. Perhaps most importantly, Experian Verify delivers 100% U.S. workforce coverage through its flexible, automated waterfall: instant verification, consumer-permissioned verification, and research verification. This multilayered approach ensures lenders meet every borrower where they are, whether they’re connected to a large payroll provider, a smaller employer, or require additional document-based validation. As Marcus highlights in the video, this comprehensive and configurable design empowers lenders to build verification workflows that truly fit their business needs while enhancing speed, completeness, and borrower satisfaction. Explore Experian Verify

by Ted Wentzel 2 min read February 20, 2026

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